AGRON FW24 BTS AOP GRAPHICS

THIS PROJECT WAS DEEPLY INFLUENCED BY THE VINTAGE COLLEGIATE AESTHETIC, WHICH HAS BECOME A PROMINENT TREND IN TODAY'S SOCIETY. DRAWING FROM THIS INSPIRATION, I CRAFTED AN ALL-OVER PRINT (AOP) FOR THE 2024 BACK-TO-SCHOOL SEASON.

THROUGH MY EFFORTS TO GRASP CURRENT TRENDS AND DELVE INTO THE ADIDAS ARCHIVE, THE PROCESS OF CREATING THE AOP ALLOWED ME TO FORGE A CONNECTION BETWEEN THE BRAND'S ESSENCE AND ITS DNA. I BEGAN TO RECOGNIZE HOW ADIDAS CONSISTENTLY RENEWS AND RECYCLES ITS ICONIC BADGING, SILHOUETTES, AND BRANDING LANGUAGE, FOSTERING A PROFOUND RELATIONSHIP WITH ITS HERITAGE AND IDENTITY.